Hours and Location

Come Say Hi!

Open Wednesday-Saturday from 10 AM to 5 PM, and Sunday 10 AM to 4 PM.

We are located at 1 Fourth Street in downtown Petaluma, California.

Find us across the street from Stellina Pronto café!

About NooNoo

NooNoo is a curated secondhand clothing boutique for kids. We also sell baby gear, women's denim, and house plants. Founded by two moms who wanted a more eco-friendly way to shop locally for their families.

Supporting Schools

NooNoo collects clothing from local elementary and pre-schools, to divert waste from landfills. We carefully pick the best quality items, and donate the rest to local charities.

When school items sell, we donate a portion of the proceeds back to partner schools. We believe in a better future for our kids and the environment.


Clean out your closet and bring us your preloved items to receive a $5.00 credit towards any purchase!

We sell what we can in the store, donate to local charities, and recycle the rest, keeping as much as possible out of the landfill.


We love to host small gatherings for books readings, meet ups, mom groups and more.

Email Laura@noonoo.eco with your event ideas!